CENTRAL SCHOLARSHIP: A NEW BRAND, A NEW BLOG

Central Scholarship has rebranded and we have a new blog, which you can find on our new web site.  Please visit us there to learn more.  Continue to new website.


Central Scholarship Names Vitamin Agency of Record

Vitamin today announced its selection by Central Scholarship for a rebranding initiative that will set the foundation for the organizations’ 90th anniversary in 2014. As agency of record, Vitamin is handling the development of new brand messaging, including mission statement, value proposition and tagline, as well as design of Central Scholarship’s new logo, identity collateral, web site and blog. Vitamin is also handling press writing and media relations support for the organization.

Central Scholarship is a Baltimore non-profit that enables students to pursue undergraduate, graduate, and professional degrees, as well as vocational training through grants and interest-free loans. Founded in 1924, Central Scholarship has awarded over $1 million in scholarships to students seeking education beyond high school. Community partners who have worked in conjunction with Central Scholarship to support its mission include the CollegeBound Foundation, Job Opportunities Task Force, and the Urban Teacher Center.

“Central Scholarship has been in the community for nearly a century, but we haven’t always been visible as an organization – our goal is to significantly increase our awareness through this rebranding,” said Jan Wagner, executive director of Central Scholarship. “In our search for an agency partner, we were confident in Vitamin’s ability to take us through the process of establishing a new brand that has purpose and meaning for our key audiences, namely students and funders. We are really looking forward to rolling out the new brand – it promises to give Central Scholarship a more vibrant look and to help set us apart from the pack.”

The addition of Central Scholarship to Vitamin’s portfolio complements the firm’s non-profit client roster, including: American Diabetes Association, American Council of Engineering Companies, Baltimore Development Corporation, Saint Agnes Hospital, and the Society for Marketing Professional Services.

“In a day and age where tuition costs continue to climb, and the job market only gets tougher, people are finding it more difficult to pay for education beyond high school. Central Scholarship helps fill those financial needs – and their assistance is needed now, more than ever,” said Amanda Karfakis, president and CEO of Vitamin. “Vitamin is honored to partner in this branding and communications push with Central Scholarship, whose value is clear in terms of enabling underserved, yet talented individuals to reach their potential through higher education.”

About Vitamin®
Vitamin®, the “Cure for the Common Brand®,” is the mid-Atlantic’s first boutique design-web-public relations firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and PR programs. Vitamin’s client list includes regional and national companies in diverse fields, including the built industry, education, healthcare, restaurant/ hospitality, non-profit and search/staffing. Vitamin is certified MBE/DBE by the Maryland Department of Transportation.

To find out more about Vitamin, click here.

Contact:   For media inquiries, contact Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com.


Welcome Aboard, Jennifer!

We are so excited to welcome aboard Jennifer Bauer this week.  Jennifer is Central Scholarship’s new Program Manager and she brings a wealth of knowledge to the table.  Experienced advisor to at-risk youth in Baltimore and the District of Columbia, Jennifer has assisted families and communities with navigating college admissions and financial aid terrains.  Previously, she served in direct service and leadership roles in the college access arena.

As a member of the Central Scholarship team, Jennifer is responsible for assisting with outreach and program visibility, managing and tracking award disbursements, as well as processing student applications.  A first generation college graduate, Jennifer is determined to empower students from all walks of life with the tools and resources necessary to realize their dreams of college success.


Only TWO Months Left to Apply for Scholarships

January is over which can only mean one thing — TWO months left to apply for scholarships!  Go to www.centralsb.org and complete an online application today.  We give over $1 million in scholarships and interest-free loans every year so don’t miss out!  Application deadline date is April 1, 2012.  Don’t wait until the last minute!


Check out our awesome student volunteers at this month’s Thank-A-Thon and Focus Group

 

Students stepped up to help this month at not one but TWO volunteer events.  Central Scholarship held our annual Thank-A-Thon where students call donors and express gratitude for their support.  Scholarship recipients like Ladell and Solomon (pictured above) and Denise, Alex, and Solomon (pictured below) donated their time to call donors and thank them for all that they do.

Earlier in the month, we invited students to our office for a focus group lunch that Central Scholarship holds every year.  During lunch, students participated in a discussion led by the staff.  The questions asked helped us understand the student’s perspective in applying to Central Scholarship.  Thanks to all of the students (pictured below) for their helpful suggestions on how to improvea prospective student’s experience.


Meet Kiauhna, Scholar of the Month

Kiauhna Haynes is a junior at Pennsylvania State University. She is majoring in Psychology with a concentration in Neuroscience. After receiving a degree from Penn State, Kiauhna hopes to attend medical school to earn a PhD/MD in psychiatry. She then plans to combine her degree with her love of children and practice pediatric psychiatry.

Kiauhna was a scholarship recipient in 2011 and was chosen to speak at last year’s Student Awards Luncheon at the Cylburn Arboretum.  If you are a student and wish to apply for a scholarship, please visit www.centralsb.org.  The application is available from January 1 – April 1, 2012.


What To Do If You Can’t Pay Your Student Loans

http://platform.twitter.com/widgets/hub.1326407570.htmlIf you graduated college last spring, chances are over the winter holidays the  government delivered a nice present to your door: your first student loan bill.
Read more: http://moneyland.time.com/2012/01/18/what-to-do-if-you-cant-pay-your-student-loans/#ixzz1juvZc2YF


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